Theme Of Corruption In The Great Gatsby - 809 Words

Just like any other word, corruption has multiple interpretations. According to the Merriam-Webster Dictionary, corruption as a noun means dishonest or illegal behavior, especially by powerful people. Power also has a number of interpretations in a variety of different contexts. Historians associate power with an ability used to force people into obeying leaders. Scientists associate power as a rate at which work happens. F. Scott Fitzgerald associates corruption with New Yorkers who possess an abundance of power in 1922. Through multiple events, the character Tom Buchanan expresses inconsiderate, narcissistic, and sexist behavior leading to the fragmented relationship between him and his wife, Daisy proving his indisputable corruption.†¦show more content†¦Because of Tom’s narcissism, he believes Gatsby should have introduced as a higher valued person. Tom then later has suspicions of Daisy and Gatsby and investigates Gatsby. Tom’s downgraded introduction cre ated a suspicion towards Gatsby because of Tom’s narcissistic behavior. Tom’s behavior towards others affixes an unstable and insecure nature to his personality which consequences to insecurity and evident corruption in Tom. Tom proved to demonstrate multiple examples of his sexism behavior towards Daisy and other women in general. Tom clearly disrespects Daisy since he cheats on her with another woman, however, it does not seem like he respects her any more than he respects Myrtle. When Nick tagged along with Tom to visit Myrtle, Tom criticized the place where he meets Myrtle and â€Å"Tom Buchanan broke her nose with an open hand†. Even though Tom is supposed to act reverential to Myrtle since he claims he cares about her, Tom treats her with disrespect by physically abusing her. By abusing her, Tom puts down all women and their self-worth. Daisy â€Å"[hopes] she’ll be a fool† so that her daughter does not have to deal with the sexism that weighs down the women in their society. Because Tom abuses women, will he ever change into a person who respects others for the sake of it? Tom’s clear corrupted state leads to jealousy and an ending to a relationship where he did not fully feel obligated to in the first place.Show MoreRelatedBroken Dreams and Fallen Themes: the Corruption of the American Dream in the Great Gatsby1477 Words   |  6 PagesFallen Themes In The Great Gatsby, Fitzgerald employs the use of characters, themes, and symbolism to convey the idea of the American Dream and its corruption through the aspects of wealth, family, and status. In regards to wealth and success, Fitzgerald makes clear the growing corruption of the American Dream by using Gatsby himself as a symbol for the corrupted dream throughout the text. In addition, when portraying the family the characters in Great Gatsby are used to expose the corruption growingRead MoreThe Great Gatsby By F. Scott Fitzgerald And Othello1361 Words   |  6 Pages By definition the term corruption is the â€Å"dishonest or fraudulent conduct by those in power, typically involving bribery† according to the oxford dictionary. There are many forms of corruption and many ways of corrupting an individual, more often than not the actions at hand may be considered illegal however there are still a multitude of legally corrupted things in this world. In each of the works in question corruption plays a major role in the advancement and continuation of the plot as wellRead More Corruption of the American Dream in the Great Gatsby by F. Scott Fitzgerald1438 Words   |  6 PagesFallen Themes In The Great Gatsby, Fitzgerald employs the use of characters, themes, and symbolism to convey the idea of the American Dream and its corruption through the aspects of wealth, family, and status. In regards to wealth and success, Fitzgerald makes clear the growing corruption of the American Dream by using Gatsby himself as a symbol for the corrupted dream throughout the text. In addition, when portraying the family the characters in Great Gatsby are used to expose the corruption growingRead MoreThe Great Gatsby By F. Scott Fitzgerald1707 Words   |  7 Pageswork hard and honest under the idea that they will have an equal opportunity to obtain riches and glory. But is the pursuit of wealth really as pure and honest as it may seem? Holding this same idea and question, in F. Scott Fitzgerald’s novel The Great Gatsby, a young man by the name of Nick Carraway begins his pursuit towards the American Dream. The novel begins with Nick arriving at his new yet shabby home in Long Isla nd, where he is surrounded by the mansions of millionaires. As Nick settles intoRead MoreThe Great Gatsby By F. Scott Fitzgerald1544 Words   |  7 Pagesnovels, the reader sees a motif which is that of corruption. Corruption is dishonest or fraudulent conduct. The Great Gatsby is a book about love, corruption and the American dream. We find this through the eyes of the narrator of the story Nick Carraway, who is the cousin of Daisy and a character within the novel. Daisy is married to Tom, and even though Daisy knows that Tom has affairs behind her back she still stays marries to the man. However Jay Gatsby, whom the book is revolved around, was onceRead More Comparison of A Farewell to Arms and The Great Gatsby Essay1267 Words   |  6 PagesComparison of A Farewell to Arms and The Great Gatsby The author’s style from Ernest Hemigway’s A Farewell to Arms differ from F.Scott Fitzgerald’s The Great Gatsby in many ways. Fitzgerald uses a more reflective style of writing meaning that he makes his characters reflect and the theme also includes reflection from the reader as well as the plot. On the other hand, Hemingway uses a more self-interest style with its theme, characters, and plot, meaning that he makes this book on hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1476 Words   |  6 Pagesimmensely powerful tool in films, as it can underscore critical themes of a film in a melodious way and augment the emotion on screen. Songs can set the tone of a movie with or without lyrics. For example, the soundtrack of the 1977 film Saturday Night Fever includes groovy songs that complement the tone of the film. The suspenseful notes of the Jaws theme suggests that danger is approaching. The soundtrack to Baz Luhrman’s The Great Gatsby is a t asteful collection of songs from artists of differentRead MoreScott Fitzgeralds The Great Gatsby and John Steinbecks The Grapes of Wrath1720 Words   |  7 PagesScott Fitzgeralds The Great Gatsby and John Steinbecks The Grapes of Wrath In the novels The Great Gatsby by Scott Fitzgerald and The Grapes of Wrath by John Steinbeck, the authors present similar ideas, but use different methods to portray them. Similarities in themes can be made between the two texts; these include the pursuit of the American Dream and the use and misuse of wealth. Other themes are also central to each novel, the strength in unity and the influenceRead MoreThe Great Gatsby By F. Scott Fitzgerald1609 Words   |  7 PagesFitzgerald’s The Great Gatsby, the degeneration of society and people during that time due to their immaculate wealth and their glamorous lives is captured perfectly. The entire book seems to revolve around one major theme: the decline of the American dream and the perfect society that supposedly came with it. This is set apart from the other themes in the book because instead of being mentioned directly, it is hinted at by means of oratorical words and phrases. Throughout The Great Gatsby, FitzgeraldRead MoreRhetorical Analysis Of The Great Gatsby 1508 Words   |  7 PagesRhetorical Analysis for the movie The Great Gatsby In the film of The Great Gatsby, based on the novel, Director, Baz Luhrmann shares the elaborate tale of the infamous Jay Gatsby. Taking place in the era of the 1920’s, also known as the roaring twenties, Luhrmann is able to bring the film to life by constructing breathtaking scenery creating a glamorous environment full of ecstasy in order to make the modern day audience get a feel for what life in that time period would have been like today. Though

Gertrude Stein Essay - 882 Words

Gertrude Stein Gertrude Stein is one of the most celebrated authors and patrons of the arts. She encouraged, influenced and aided many literary and artistic figures through her support, investment and writings. Stein was born on February 3, 1874 into upper middle class surroundings in Allegheny, Pennsylvania. When she was 3 years old the family moved to Vienna and then on to Paris before returning to America in late 1878. Gertrude and her brother Leo became very close although he was two years her senior. They found like interests and became devoted allies through much of their early lives. Stein was eight years old when she made her first attempt at writing. Reading became an obsession for her beginning with Shakespeare and†¦show more content†¦Rumors of war began to surface by early 1914 as Germans marched toward Paris. In March, Gertrude and Alice left Paris after a series of bombing alerts and zeppelin raids. They returned in 1916 and decided to help out with the war efforts by joining the American Fund for French Wounded.[6]† In 1933, Stein published â€Å"Autobiography of Alice B. Toklas† which really was her own autobiography. It became a best seller in the United States and elevated Stein’s celebrity. Many articles were published and she made a lot of money. Although hesitant at first because she did not know how she would be received, Stein went on a lecture tour across America. She was welcomed with open arms everywhere she went. Upon returning to France in the spring of 1935 Gertrude and Alice went to their country home in Bilignin for some privacy, away from Gertrudes new found celebrity status and rumors of war started again. In addition to this, the landlord of 27 rue de Fleurus did not renew their lease, as his son wanted to move into the apartment. They reluctantly relocated to another apartment on Germain Street in Paris. I guess 27 got so historical, it just could not hold us any longer,[7] she said[8]. While in Bilignin during the summer of 1939 the war was quickly approaching.Show MoreRelatedGertrude Stein s A Rose1771 Words   |  8 Pagesa rose† Gertrude Stein. Gertrude Stein who many consider her a â€Å"major author, the founder of a new literary style, the great apologist for Modernism, and the discoverer and promoter of the French school of contemporary painting.† She was the beginning of a new era, some looked up to her while others thought she was an insignificant person (but how wrong they were). Gertrude Stein influenced a new generation in the arts. She helped encourage new and old authors and painters. Gertrude Stein enjoyedRead MoreThe Book Of Alice B. Toklas By Gertrude Stein1552 Words   |  7 Pagesall about finding their own identity. There are those who were struggling to find their own because they were close to the modernists that expressed it. Through experimentation they were able to find an identity that they were comfortable with. Gertrude St ein found a voice when she wrote about her life from the point of view of her partner Alice B. Toklas. When it comes to writers talking about themselves they couldn’t help but use the words and actions of their own characters, to create an idea ofRead More The Self-Portraits of Gertrude Stein and Pablo Picasso Essay1753 Words   |  8 Pages The Self-Portraits of Gertrude Stein and Pablo Picasso nbsp;nbsp;nbsp;nbsp;nbsp;It is no wonder that Picasso, with his revolutionary style of painting, would be attracted to Gertrude Stein’s crowded Rue de Fleurus apartment on Saturday evenings for intellectual discussions on art and literature. From the barefoot dances and improvisational plays of Max Jacob to the comments of critics and would-be art patrons like Maurice Raynal and Andrà © Salmon, this salon was an assortment of artists, bohemiansRead MoreThe Sun Also Rises By Gertrude Stein Act2846 Words   |  12 PagesEmily Friis-Hansen Bowden-3 AP/GT English IV 12-18-14 â€Å"Floating I Saw Only the Sky† Introduction â€Å"You are all a lost generation† is the opening prelude of the novel, The Sun Also Rises. Those six words by Gertrude Stein act as a foreword for the novel, a story about a wandering group of expatriates, drowning their sorrows in liquor and bullfights and glittering Paris lights, but also as the defining label for an entire generation of doomed youth coming to age in a society deeply affected by WorldRead MoreAnalysis Of Gertrude Stein s I Ain t No Oxford 1318 Words   |  6 Pageshad the mission to go forward and break these â€Å"rules.† Gertrude Stein’s Tender Buttons, bill bissett’s â€Å"text bites,† and John Agard’s â€Å"I Ain’t No Oxford Don† question rules of grammar and synaptic normality. By the way, these poems disrupt words, use non-standard prose, and have ambiguous interpretations they break the rules of grammar and disrupt the formal laws of language, inducing new ways of about the how one produces meanin g. Gertrude Stein was not always known as a writer. She became popularRead MoreWilliam Carlos Williams Philomena Andronica And Gertrude Stein s Identity1431 Words   |  6 PagesWilliam Carlos Williams â€Å"Philomena Andronica† and Gertrude Stein’s â€Å"Identity, a poem† are both visually and tonally very different texts. However, Stein and Williams have both used similar approaches to literary form in their poems as can be seen in their non-traditional approach to meaning generation and rejection of grammatical convention. The poems also both show an interest in the notion of identity and it’s fluidity, although Stein employs repeated images in her investigation whilst WilliamsRead MoreGertrude Stein - Portraits and Repitition1095 Words   |  5 PagesMovement and Space within â€Å"Portraits and Repetition,† by Gertrude Stein Gertrude Steins’ â€Å"Portraits and Repetitions,† facilitates the paradigm of linguistic displacement between subject and listener delineated by the dynamic and effectual relationship of the interrelated, rhythmic patterns characterized by the idea of movement as existence. This conviction denotes the essence of mobility portrayed throughout the text, the individual and collectives while commissioning itself through geographicalRead MoreEssay on A New Perspective1523 Words   |  7 Pagesproclaims that most of the expatriates in Paris would not have stayed ten weeks had there not been other Americans there to talk to (Earnest, 274). Of the Paris expatriates, Gertrude Stein remains one of the best examples of a writer using the European culture and influences to create a new American poetry. Gertrude Stein settled in France in 1902, but still regarded herself as very much American (Earnest, 251-252). She is quoted as declaring that America is my country and Paris is my home townRead MoreRole Of Women And Motherhood Through Modern Literature883 Words   |  4 PagesThe Role of Women and Motherhood through Modern Literature Gertrude Stein’s story The Gentle Lena in Three Lives reaffirms the expectations of women set out by society, yet the main character Lena challenges the role of women in the workforce, marriage, and motherhood. Lena’s gentle, sweet, patient and servant-like behavior affirms the way society saw women. Women had no voice as to what to expect from their lives and for many their greatest aspiration was to be a mother. Lena’s life just likeRead MoreHow Hemingway Has Too Strong Opinions On Homosexuality1087 Words   |  5 PagesHemingway has extremely strong opinions on homosexuality, which Gertrude Stein attempts to dissuade by convincing him that those who attempt to assault young boys are not well in their heads. While Stein attempts this, Hemingway proclaims that because homosexuality exists, â€Å"you [carry] a knife and would use it when you were in the company of tramps when you were a boy in the days when wolves was not a slang term for men obsessed by the pursuit of women† (Hemingway 16). It seems that Hemingway does

Auditing and Ethical Practices Independence Policy

Question: Discuss about theAuditing and Ethical PracticesforIndependence Policy. Answer: Introduction Auditors independence means the independence of the internal and external auditors of the company. The auditors independence policy states that the internal and external auditors must not have any financial interest in the properties of the audited parties. Auditors independence requires honesty and integrity from the side of the auditors. The internal and external auditors must be independent of audit clients as per the Code of ethics as public interest is engaged in the process of audit engagement. It is desired that the auditors will be independent of mind as well as independent in appearance. Independent of mind refers to that the auditor will not be affected by any kind of influence to make his/her personal judgment. Independent in appearance refers to that the auditors will avoid the facts and circumstances that can influence the decision making process of them. Potential Threats As per the above discussion, there should be absolute independence in the audit operations by the auditors. However, as per the case study given, it can be seen that there is a violation in the independence of the auditor of Fellowes and Associates. This process can contribute to severe kind of threats for the audit farm as per the guidelines of Auditing professional and Ethical Standards Board, APES 110 (Apesb.org.au 2016). The potential threats are discussed under as per the APES 110 norms: Severe thereat can be arrived when an audit team member has direct financial interest or material indirect financial interest in the property of the audited party or the audited client. This is one of the most significant threats and there is no safeguards created that can save the individual from this threat. In case of situation one, the audit associate owns shares in the audited firm. This situation implies that the audit associate has financial indirect material interest in the audited firm. Thus, the audit associate cam face the above discusses threat (Quick Warming-Rasmussen, 2014). Same as above, if an associate of the audit firm has a controlling financial interest in the audited firm and the audit firm is material to the audited client, then the audit associate can face severe threat that cannot be safeguarded by any kind of law as per the APES 110 (Tepalagul Lin, 2015). An independence threat is created if an associate of the audit firm has close family member in the audited company or the audit client who has direct material interest. There are some factors that determine the level of the threat. The first factor is the nature of relationship between the audit associate and the family member. Another factor is the nature financial interest materiality (Blay Geiger, 2013). Providing non audit services to the audit client by other partners or by the managerial employees who has direct financial material immaterial interest in the audited company or the audited client is a serious unavoidable threat. There is not any kind of safeguard that can save the employee from this threat (Kouakou, Boiral Gendron, 2013). Independence threat can be created when there is a close relationship of business between the audit team or any associate of the audit team and the audited firm or any member of the audited firm. There are certain aspects of this kind of threats. This kind of threat can be arrived if there is a financial interest about a joint venture between the audit team and the audited firm. Another reason for this kind of threat is when the audit firm involves in the marketing or distribution of the products of the audited client (Dogui, Boiral Heras?Saizarbitoria, 2014). The threat of independence can be formed when a team member or associate of the audit team or the audit firm has a close relationship with a person who is not his family member; but the person is an officer or an director or an manager of the audited entity and he/she has a significance amount of influence on the audited firm. There is some aspect of this kind of threat. The nature of this kind of threat depends on the nature of relationship between the team member of the audited firm and the director, officer and the manager of the audited company. This kind of threat also depends upon the nature of the position which the member of the audited company holds and the role of the audit associate in the audit team or in the audit firm (Bauer, 2014). The independence threat can be arrived if any audit team member or the audit firm violates the rules, regulations and policies of the audit company due to have any financial interest in the audited client or the audited company. These are the potential threats that can be arrived due to occurrence of the situation 1 and 2 in the given case study. These are the threats that are arrived due to the violation of the policy of independence of the auditors. Actions and Safeguard Policies The actions to avoid the above discussed threats are discussed below: In situation 1, as per the above discussion, there is a serious offense to break the rules, regulations and policies regarding the independence of the auditors. It has been seen that one of the associates of Fellowes and Associates has shares in the audited company that is Health Care Holding Group (HCHG). This situation implies that the member of the audit team has financial non material interest in the audit client. To avoid this threat, Fellowes and Associate need to remove that particular audit associate from the audit operation of HCHG. On the other hand, they can ask that team member to sell the shares of HCHG in order to avoid the self-interest threat (Chapple et al., 2014). In situation 2, it is the duty of the management to manage various kinds of assets of the organization including the tangible as well as the intangible assets. Sometime the management of the organization takes some steps which are unethical from the point of view of audit but they are taken for the betterment of the organization. It may happen that the amount of $ 30 million has entered as the value of intangible assets by mistake. Thus, the auditor needs to correct the mistake by showing the actual adjustment (Audits, 2013). To avoid this kind of future incidents, certain safeguards are discussed below: Leadership in the audit process is needed in order to make the audit associates aware about the importance to comply with all the rules, regulations and fundamental principles of auditing. Various kinds of policies and procedures need to be implemented in order to monitor the quality and control on the audit process (Hossain et al., 2016). After that the policies need to be documented in order to indentify the threats of audits, to explain them to the audit team members, to apply the safeguards for these threats and to reduce the threats to the level of acceptance. There must be coordination and compliance between the audit policies and the fundamental principles of the audit (Ge, Simnett Zhou, 2016). It is needed for the audit firms to timely communicate the various kind of policies and fundamental principles of audit to the members of the audit team. If there is any change among the rules and principles, they need to be communicated with the audit team members. The non assurance services of the audit work need to be reviewed by the member of the audit team who is not involved in the non assurance audit team. The audit team needs to keep the fact in mind that the audit client has the appropriate corporate governance structure and proper communication procedures regarding the various services of the firm. Another audit firm can be involved to re-perform the audit program performance. The members of the assurance team need to be rotated on a regular basis in order to maintain transparency in the whole audit process (Henderson et al., 2015). These are safeguards that Fellowes and Associates can implement to avoid the future threats in audit independence. Conclusion From the above study it can be understood that independence of the auditors is an important aspect in the audit process. However, in the case of Fellows and Associates, it has been seen that the policies of auditors independence has been violated. Due to this violation, the audit firm can face a lot of severe threats like independence threat, self-interest threats and many others. In order to avoid these threats, Fellowes and Associates needs to take some steps like to remove the audit associate who has financial non material interests in the audit clients business, to formulate various policies and principles and many others. On the other hand, APES 110 has provided some guidelines which needs to be followed by the audit firms to bring these threats in an acceptance level. References Audits, F. S. (2013). Quality Control Around Financial Statements Audits. Bauer, T. D. (2014). The effects of client identity strength and professional identity salience on auditor judgments.The Accounting Review,90(1), 95-114. Blay, A. D., Geiger, M. A. (2013). Auditor fees and auditor independence: Evidence from going concern reporting decisions.Contemporary Accounting Research,30(2), 579-606. Chapple, L., Crofts, P., Ferguson, C., Hronsky, J. (2014). Professional independence and attachment bias: an exploratory study. Dogui, K., Boiral, O., Heras?Saizarbitoria, I. (2014). Audit fees and auditor independence: The case of ISO 14001 certification.International Journal of Auditing,18(1), 14-26. Ge, Q., Simnett, R., Zhou, S. (2016). Ethical and Quality Control Requirements When Undertaking Assurance Engagements. Henderson, S., Peirson, G., Herbohn, K., Howieson, B. (2015).Issues in financial accounting. Pearson Higher Education AU. Hossain, S., Monroe, G. S., Wilson, M., Jubb, C. (2016). The Effect of Networked Clients' Economic Importance on Audit Quality.Auditing: A Journal of Practice and Theory. Kouakou, D., Boiral, O., Gendron, Y. (2013). ISO auditing and the construction of trust in auditor independence.Accounting, Auditing Accountability Journal,26(8), 1279-1305. Quick, R., Warming-Rasmussen, B. (2014). An experimental analysis of the effects of non-audit services and related independence threats on auditor independence in appearance. In12th World Congress of Accounting Educators and Researchers. Tepalagul, N., Lin, L. (2015). Auditor Independence and Audit Quality A Literature Review.Journal of Accounting, Auditing Finance,30(1), 101-121. uploads/standards/apesb_standards/standard1.pdf. (2016).apesb.org.au. Retrieved 23 November 2016, from https://www.apesb.org.au/uploads/standards/apesb_standards/standard1.pdf

Take a Stroll Down the Customer’s Journey

TAKE A STROLL DOWN THE CUSTOMER’S JOURNEY Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make sure that each customer stays on the path to a purchase? If marketers zoom out and take a look at what a potential customer’s journey might look like, they can fill in the gaps between what a customer wants that experience to be and what kind of experience you would like to give them. Visually mapping that journey, gathering all of the data points, the analytics, the emotions, and strategies involved is one of the best ways marketers can begin to understand their customer. We spoke with two Houston marketing experts to get some insights on how they are using the customer journey map to help their clients. Graph showing search conversation rate distribution (Image from Word Stream) But What Exactly is a Customer Journey Map? It’s easy to get lost in marketing and advertising jargon, but the core of what a customer journey map is really quite simple. It tells the story of what a company’s customer would go through to buy their product or service, or whatever the company’s particular end goal is. The journey a customer goes through could lead down a hundred different paths. A map could focus on the web journey, an experience at a traditional brick-and-mortar store, a call experience, or the map could encompass every route. More touchpoints mean a more complicated map, but it is the important or key ones that are crucial to get down. Source: Behance The experience a customer has with a company is already on its way to overtaking importance in price and product, and according to a recent report, by 2020 it will have succeeded. Experience will be 16% more important than price. Beau Pedraza, the SEO Lead at Forthea, a Houston-based internet marketing company, agrees. The ultimate goal is not just to satisfy the end goal by having a customer purchase a product, or engage with a call to action. It’s to make it easy and intuitive for anybody to reach that end goal and then come back because we made their experience easy and seamless. There’s the human side of it that I think a lot of people in marketing, especially digital marketing, forget about. With   two-thirds of customers willing to spend more with a company that they believe has better customer service, it is definitely worth the time spent to make a customer journey map. How Do You Track the Customer Journey? The most important part of beginning to map the customer journey is the customer or user themselves. Brandi Lalanne, the Senior Digital Strategist at The Black Sheep Agency, a cause-driven Houston marketing firm, said it best. You need a user in order to map them down the path. Designing CX, a website dedicated to helping customer experience innovators and change agents, laid out some fairly simple steps in a course on creating a customer experience map, and it starts with selecting a user. Select a user. Do you want to map the journey of a stay-at-home mom? Or maybe the person you want to map works 40 hours or more a week. Or theyre a student in college. Or maybe, you need to map them all. Getting to know the user and what route they might take is important in creation of the map. Map out a user’s step-by-step experience. This is where marketers can make sure that their customer is going to have a good experience and set them off on the right path. The Designing CX course suggests working from point A to point B, starting with assumptions and then gathering hard data. Does your user go straight to a phone call, or maybe to the website first? After the phone call, what happens? Is there a research phase, a waiting phase, a purchase phase? You have to keep asking yourself, â€Å"What happens next?† Map the answers to this question, but remember, everything is from the customer’s point of view. Map touch points and systems â€Å"on stage† and â€Å"backstage.†Identifying the touchpoints, every physical or virtual interaction, for each step of the map is what is important here. This could be where the hard data comes in. Pedraza explains.We use an assortment of methods of the digital side ranging from Google AdWords to Google Analytics, and other analytics that are at our disposal. We also use call tracking; we use ad data; we use all the granular offerings that each one provides. They tell us how the customer engages, [how they] use the site, how they flow through a website; if they go to the home page, what’s the next page they go to. If they arrive on a landing page, where are they ultimately trying to go?If your data tells you that the average phone wait time before a customer will hang up is 12 minutes, then you will want to make sure that your customer’s experience reflects that. Does it take a customer 2 hours or 2 days to decide to purchase? Analytics can show you where you need to make improvements, changes, or if there is redundancy in your touchpoints.Google Analytics has proven paramount in tracking customer experience. Ariat, one of the nation’s leaders in equestrian footwear and apparel, used analytics in their website relaunch. The measurements and data allowed the company to see where improvements were needed, ultimately leading to a 14% increase in conversion. Add customer attitudes and needs. On the other side of hard data is the emotional side. Empathy mapping is a huge part of the customer experience, and that is the fourth step in the Designing CX course. Pedraza believes that this step is of the utmost importance. We like to see what people think about our clients, and that information should never be discounted it’s [the end user] that is the engine that drives it all. They are the ones that our clients are interested in, and we should be interested in them as well. To find out the emotions, Pedraza suggests asking for reviews or surveys from past customers, using the analytics, asking yourself what your customers are saying about you, or just using a little guesswork.Tracking emotions and empathy can be difficult, because, as Lalanne states, â€Å"You can’t track joy as a metric.† However, as the below image shows, the emotional experience is an important part of the map. Human emotions by nature are on a consta nt roller coaster, but companies will want to keep their customer as stable as possible.By knowing how the customer feels and is treated at each touch point on the map, companies can glean valuable information to help direct the customer to a purchase. Identify problems and opportunities.The last step in the course might be what marketers have the most trouble with. Once the map is finished, some marketers might find themselves asking, â€Å"now what?† Lalanne laughs about this, reiterating how important it is to refer back to the map. It’s continuously living and breathing, if you refer back to it, you’ll be fine.It is understanding the customer’s journey that can lead to improvement.Sometimes, that is precisely what the map helps you do. Such was the case with Pedraza. Assuming the end user for a particular project wouldnt utilize a mobile site very much, Pedraza left off the mobile part of the journey.I felt like in the map that we created initially we were missing these big segments on mobile, and when we started to cater to mobile, we saw these massive uptakes from 10 to 15% in traffic in about two months†¦That was the biggest thing that really got me on customer journey mapping†¦ that esp ecially in our line of work, that we have all these assumptions of what people might do or what people might think†¦but you need to be willing to test your own theories and willing to accept that you just might be wrong.After your map is finished, it will also show you whether your brand ideas and promises match up with your actual customer experience. Does your company promise fast service, while your map suggests otherwise? Why exactly do your customers emotions take a turn for the negative during the purchase process?Designing CX suggests redesigning the experience as needed to influence attitudes. If your map isn’t working, it’s OK to change it. Keep referencing the map. Keep it alive. A customer’s journey never ends, and neither should your map. Why is the Customer Journey Important? We’ve already noted that customer experience is on its way to becoming the most important factor in a customer’s decision making, and word of mouth is playing a huge roll in its rise. Esteban Kolsky notes that 13% of unsatisfied customers will tell at least 15 or more people about their experience; adversely, 72% of satisfied customers will share their experience with six or more people. This year, 86% of companies expect to compete mainly on the experience of a customer, a 50% increase in the last four years alone. In a world full of consumers, paying close attention to the customer is possibly the best strategy a marketer could have. Before hanging up, Lalanne left off by stressing this point. I think everyone should [make a] customer journey map. If you really care about your users and your audience, then you should take the time to understand them as if they’re an actual person and not just a data point.

The Military Development of Post

Let Us Now Praise Famous Men essays

Let Us Now Praise Famous Men essays "Let Us Now Praise Famous Men" is a photographic essay of life in the poor rural South during the Great Depression. In it, master photographer Walker Evans and writer James Agee form a partnership to chronicle the lives of three families, the Gudgers, the Woods, and the Ricketts. However, the story is much more than simply the diary of people's daily lives. Agee writes, "I believe that every human being is potentially capable within his 'limits' of fully 'realizing' his potentialities; that this, his being cheated and choked of it, is infinitely the ghastliest, commonest, and most inclusive of all the crimes of which the human world can assure itself" (Agee and Evans 307). Therefore, this moving book is part chronicle, part social conscious, and part early reality television, combined to create a book that changed the way many looked at the poor and the hungry during the Depression. Eventually, President Franklin D. Roosevelt saw the miscarriages between the poor and the still wealthy in the country, and increase the tax burden on the wealthy to help equal out While Agee creates a moving essay on the dignity and promise of America's poor, the real meat of the book lies in Evans' outstanding and moving photography. The photos themselves, 50 of them, use no captions or descriptions to tell the viewer what to look for. They simply present the families as they are, allowing the viewer to make up their own mind about what they are seeing with no explanation. The photos themselves are stark black and white, immediately showing the utter poverty these people survived in, but also illustrating their strength, their dignity, and their Evans uses different camera techniques quite effectively throughout the book. Some shots are close-up, showing the weathered lines on faces, the sheer exhaustion of the heavy work, and the frank understanding o ...

Broadcasting Industry Essay Example | Topics and Well Written Essays - 2750 words

Broadcasting Industry - Essay Example The CSA also commands and gives financial support for academic research projects for communication. CSA has consultative powers and safeguards the general interests of viewers. It also licenses radio and TV commercial and public, terrestrial and cable and satellite. It conducts research and monitoring and considers complaints. A 1994 ruling negated the fact that the CSA has regulatory powers but it can take decisions that may be of general significance. Government has overall responsibility for the public sector especially in drawing up terms and conditions. CSA powers are limited to supervising the proper implementation of these requirements, although its opinions are binding. Cable operating networks have to seek authorization from the commune or groups of communes involved before seeking CSA approval. The Public Prosecutor consults the CSA before issuing satellite licenses. A 1989 judgement removed the CSA's power to determine general rules for programming. In addition to guarantees concerning pluralism, the CSA can also impose specific requirements in respect of terms and conditions. ... CSA can fine but cannot withdraw public licenses, but publishes observations. CSA can give notice to private licensee to comply with its requirements, suspend, reduce or withdraw licenses, impose financial penalty, and can order a statement to be broadcast. Codes of practice CSA code of practice for the protection of children and young people was introduced in 1996. It obliges broadcasters to issue warnings for certain programs. Cultural Diversity Defending and promoting French culture is the cornerstone of French broadcasting regulation. All governments have shared the view of media products being different from other merchandise. This is because media promote the country's identity and image. In Europe, it led to the EU's "Television without Frontiers"; directive, which recognised the principle of quotas in 1989. At the national level, this means obligations and restrictions as well as provisions to encourage national, French-language productions. These quotas are such that approximately 60% of movies and series broadcast in France have to be European and 40% from French-speaking countries. The quota system applied for radio stations should promote French singers, requiring 40% of songs to be in French or in a regional language (Eumap, 2005, 695.). Recently, the representation of the society's cultural diversity has also become an issue in French broadcasting as part of a general political agenda. The diversity of French society is reflected poorly on French television, but regulation is very difficult to implement. One reason for this is the French constitution in which all citizens are considered equal, whatever their origin. Ethnic groups are not to be identified and cannot be counted, and only negative discrimination can lead to legal